The LEADING WALES Awards 2013


Neil Cottrell

Neil Cottrell Category: Young Leader

Neil has used his personal experience of dyslexia to grow a business that now enjoys worldwide recognition. He has won numerous awards and has established himself as a leading voice on dyslexia, coping strategies and assistive technology both in the UK and internationally.


Having been diagnosed with dyslexia at an early age, Neil set-up LexAble to develop assistive software for people with dyslexia and literacy issues. This led to the release of Global AutoCorrect in 2009; assistive software that is now used in both education and the workplace throughout the English speaking world. LexAble has 7 staff and has shipped over 5,500 copies of software.

As well as running a successful business, Neil is committed to sharing his experiences of dyslexia with others and has become a recognised voice on the subject.

Neil's vision for knowledge and skills to be consistently coming into the company means he encourages his team to learn and develop their skills and each employee has a substantial CPD budget. He is excellent at problem solving and rather than accept difficulties at face value, he will strive to develop a permanent solution.

Neil's calm and focused attitude inspires confidence in his ability to lead LexAble and overcome the challenges that the business may face as it develops and expands into new markets. Neil's natural optimism and pragmatism allows him to simply focus his driving the business forward.

His remarkable success and drive has inspired people with disabilities to succeed in business.

Who inspires you?

My mentor, Matthew. He ran his own business and we have a lot in common in the way we work and I learn so much from his experience. I see in him a lot of qualities that I am starting to develop.

List three attributes that you consider important for good leadership.
Be open and fair. Reflecting and learning. Empowering others to develop themselves.