The LEADING WALES Awards 2013



Roy Allkin Category: Businesses with 50 or less employees


When Roy set up Wolfestone, a translation company, in 2006, he wanted to develop a company that was completely scalable and would not be restricted to local, regional or even national growth. The award-winning business now employs over 30 people and has a multi-million pound turnover. Last year it was named the 6th fastest growing company in Wales.


The entire ethos of Roy's growth strategy has been, from the very outset, to think like a big company but to retain the core adaptability and flexibility of a small one. He led the company to achieve Investor in People status when it was 2 years old. It was a statement of intent that he wanted to show the world that Wolfestone would be the kind of company that people would really want to work for.

Roy feels that a trusted and empowered workforce will always deliver the excellent results and service that his clients have come to expect as standard. He strives to ensure that Wolfestone is a company that goes the extra mile and is better than the average company out there. Roy works hard to create a company that people really want to work for and are proud of working for.

Through leading by example and putting in place incentives and developing the culture of the company, Roy always employs for attitude and gives all his team the direction and resources to help grow the business to where it is. Getting staff to 'buy in' to the company vision and values has been absolutely key.

Roy never sees obstacles, he sees opportunities to innovate, get better and problem solve for the good of the company, the client and indeed the industry. He is also the Chair of the Association of Translation Companies, the UK's governing body.

This is reflective in the direction the business has taken. While translation is the core business over the last 5 years the company has developed a series of complimentary language services such as: Interpreting, proofreading and transcription.

Roy mobilises the team toward a common vision and focuses on end goals. This instils real faith in his teams and confidence that the company is on the right track.

Who inspires you?

Richard Branson - he puts people at the core of his businesses.

What is your top leadership tip?

Always have a positive attitude.

Tell us something about yourself that your colleagues don't know.
I was a British Tae Kwon-Do Champion.

List three attributes that you consider important for good leadership.
Confidence, leading by example, decisiveness.